Privacy Policy

Privacy Policy

Last updated: 28 Feb 2022

Fishbowl Group Pty Ltd ("us", "we", or "our") operates (the "Site"). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site.

We use your Personal Information only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy.


Information Collection And Use

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name ("Personal Information").


Log Data

Like many site operators, we collect information that your browser sends whenever you visit our Site ("Log Data").

This Log Data may include information such as your computer's Internet Protocol ("IP") address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.



We may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information.



Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer's hard drive.

Like many sites, we use "cookies" to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.



The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.


Changes To This Privacy Policy

This Privacy Policy is effective as of 31 May 2020 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.


This Privacy Policy describes how (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Privacy Policy continued:

  1. Introduction

These Website Standard Terms And Conditions (these “Terms” or these “Website Standard Terms And Conditions”) contained herein on this webpage, shall govern your use of this website, including all pages within this website (collectively referred to herein below as this “Website”). These Terms apply in full force and effect to your use of this Website and by using this Website, you expressly accept all terms and conditions contained herein in full. You must not use this Website, if you have any objection to any of these Website Standard Terms And Conditions.

This Website is not for use by any minors (defined as those who are not at least 18 years of age), and you must not use this Website if you a minor.

  1. Intellectual Property Rights

Other than content you own, which you may have opted to include on this Website, under these Terms, Billycart-Kids and/or its licensors own all rights to the intellectual property and material contained in this Website, and all such rights are reserved. You are granted a limited license only, subject to the restrictions provided in these Terms, for purposes of viewing the material contained on this Website.

  1. Restrictions

You are expressly and emphatically restricted from all of the following:

  1. publishing any Website material in any media;
  2. selling, sublicensing and/or otherwise commercializing any Website material;
  3. publicly performing and/or showing any Website material;
  4. using this Website in any way that is, or may be, damaging to this Website;
  5. using this Website in any way that impacts user access to this Website;
  6. using this Website contrary to applicable laws and regulations, or in a way that causes, or may cause, harm to the Website, or to any person or business entity;
  7. engaging in any data mining, data harvesting, data extracting or any other similar activity in relation to this Website, or while using this Website;
  8. using this Website to engage in any advertising or marketing;

Certain areas of this Website are restricted from access by you and Billycart-Kids may further restrict access by you to any areas of this Website, at any time, in its sole and absolute discretion. Any user ID and password you may have for this Website are confidential and you must maintain confidentiality of such information.

  1. Your Content

In these Website Standard Terms And Conditions, “Your Content” shall mean any audio, video, text, images or other material you choose to display on this Website. With respect to Your Content, by displaying it, you grant Billycart-Kids a non-exclusive, worldwide, irrevocable, royalty-free, sublicensable license to use, reproduce, adapt, publish, translate and distribute it in any and all media.

Your Content must be your own and must not be infringing on any third party’s rights. Billycart-Kids reserves the right to remove any of Your Content from this Website at any time, and for any reason, without notice.

  1. No warranties

This Website is provided “as is,” with all faults, and Billycart-Kids makes no express or implied representations or warranties, of any kind related to this Website or the materials contained on this Website. Additionally, nothing contained on this Website shall be construed as providing consult or advice to you.

  1. Limitation of liability

In no event shall Billycart-Kids, nor any of its officers, directors and employees, be liable to you for anything arising out of or in any way connected with your use of this Website, whether such liability is under contract, tort or otherwise, and Billycart-Kids, including its officers, directors and employees shall not be liable for any indirect, consequential or special liability arising out of or in any way related to your use of this Website.

  1. Indemnification

You hereby indemnify to the fullest extent Billycart-Kids from and against any and all liabilities, costs, demands, causes of action, damages and expenses (including reasonable attorney’s fees) arising out of or in any way related to your breach of any of the provisions of these Terms.

  1. Severability

If any provision of these Terms is found to be unenforceable or invalid under any applicable law, such unenforceability or invalidity shall not render these Terms unenforceable or invalid as a whole, and such provisions shall be deleted without affecting the remaining provisions herein.

  1. Variation of Terms

Billycart-Kids is permitted to revise these Terms at any time as it sees fit, and by using this Website you are expected to review such Terms on a regular basis to ensure you understand all terms and conditions governing use of this Website.

  1. Assignment

Billycart-Kids shall be permitted to assign, transfer, and subcontract its rights and/or obligations under these Terms without any notification or consent required. However, .you shall not be permitted to assign, transfer, or subcontract any of your rights and/or obligations under these Terms.

  1. Entire Agreement

These Terms, including any legal notices and disclaimers contained on this Website, constitute the entire agreement between Billycart-Kids and you in relation to your use of this Website, and supersede all prior agreements and understandings with respect to the same.

  1. Governing Law & Jurisdiction

These Terms will be governed by and construed in accordance with the laws of the State of [State], and you submit to the non-exclusive jurisdiction of the state and federal courts located in [State] for the resolution of any disputes.


13. Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

  • Device information
    • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
    • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels
    • Disclosure for a business purpose: shared with our processor Shopify 
    • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site 
  • Order information
    • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
    • Source of collection: collected from you.
    • Disclosure for a business purpose: shared with our processor Shopify, payment apps and shipping fulfilment centre
    • Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

14. Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

15. Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • We use Shopify Audiences to help us show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:


  • GOOGLE -
  • BING -]

    Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

    16. Using Personal Information

    We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.

    17. Contact

    After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

    PO BOX 625, Gatton QLD 4343, Australia

    First walker shoes should bend like this 

    A flexible rubber sole supports the natural movement of the foot and allows a child to feel the contours of the ground beneath their feet, which in turn reduces falls.

    Rubber soles are also wonderfully light-weight. A thick or solid sole puts unnecessary weight and tension on little muscles that are still developing and trying to learn new walking skills

    Make sure their little shoes can bend like this and your little one will likely fall over less, they will get the hang of walking quicker, and their tiny muscles and feet will thank you.

    One of these shoes is not like the other... 

    The sandal on the right has:

    X Stiff hard soles that inhibit natural foot movement
    X Unnecessary arch support - Arch support is not recommended for first walkers unless prescribed by a professional
    X Complicated buckles that can't be fastened independently
    X Heavy materials that put extra strain on growing muscles
    X Exposed toes that can be a trip hazard
    X High-grip soles that increase falls by forcing a stop too suddenly

    Two different sandals. One pictured with a tick, the other pictured with a cross

    The sandal on the left has:

    Fully-flexible rubber soles that mimic barefoot walking
    ✓ Zero drop for natural foot position
    ✓ Easy access Velcro
    Ultra light-weight
    Closed protective toe
    Low-grip soles recommended for first-walkers. They allow a child to catch their balance without increasing falls.
    ✓ Podiatrist Endorsed

    For first walkers, barefoot is best 

    Research clearly shows that going barefoot gives kids the best possible start to walking. Babies and toddlers have naturally wide feet, so barefoot walking allows their toes to spread naturally as they learn to balance. Being barefoot helps their muscle development, strength, coordination and confidence. SO, when they do need to wear shoes, they need safe, developmentally-appropriate shoes that mimic the barefoot experience as closely as possible.

    So many kids' shoes are just adult’s shoes in smaller sizes. They’re not designed with first walkers in mind and they restrict and compress precious little feet. The soles are thick, rigid and inflexible so they can’t feel the ground beneath them.

    The fit can be too narrow, squashing tiny delicate toes together. And the soles are of often high-grip, which sounds helpful but can stop a first walker far too quickly, causing them to fall.

    Billycart Kids shoes have been uniquely designed to mimic barefoot walking. And Australian podiatrists agree – all of our shoes come with the podiatrist tick of approval.

    Loved by Australian parents 

    "Hi, I’m Mandy. I’m a mum, and like so many Australian parents I had a tough time finding the right shoes for my little one.

    We live in regional Queensland and we spend lots of time outdoors. I needed a durable, all-seasons shoe that wouldn’t restrict my adventurous daughter’s movement while she learned to balance and walk.
    I searched high and low for shoes that were practical, hard-wearing, comfy, and most importantly, podiatrist approved. Oh, and shoes that were affordable – I learned first-hand how fast little feet can grow!

    When I couldn’t find what I needed I set out to create them myself, and Billycart Kids was born.

    The result: Our beautiful, affordable range of pre walker, first walker and toddler shoes, launched in 2020.

    All of our shoes feature a wide fit that won’t squash toes, velcro straps so they’re easy to put on and take off, a flexible rubber non-slip sole so kids can feel the terrain under their feet, and a protective closed toe.

    And the best part? All of the shoes in the Billycart Kids range have been approved and recommended by Australian podiatrists, so you can purchase with confidence, knowing you’re making the best choice for your child’s foot development".

    As seen in... 

    Since our launch we’ve won awards and been featured in the media, but the achievement we’re most proud of is the feedback from our customers.

    Our shoes are loved by parents all over Australia as evidenced by an astounding (and growing) number of 5-star reviews, and parents frequently tell us their kids are walking better, falling less and growing in confidence since they started wearing our shoes.  

    What our customers are saying... 

    Not sure what size to buy?

    It's easier than you think! 

    Did you know that most Australian children's shoe brands have slightly different sizing? Department store brands can measure up to 1.5 sizes bigger.

    It's important to measure every time you purchase new shoes to ensure the correct fit the first time.

    Check our our Sizing Guide instructions below

    What can you do in your Billycart shoes? 

    ✓ Explore the playground: With grippy, flexible, low-slip soles that promote balance and confidence

    ✓ Take off on messy adventures: With easy-wipe uppers and removable, machine-washable fabric insoles

    ✓ Run, play and climb all day: With a lightweight, ergonomic design and protective closed toes

    We make little shoes to take you to exciting places...

    Busting the myths around baby and toddler shoes 

    Here we answer some of the most frequently asked questions about choosing the right shoes for your baby or toddler. 

    ‘I’ve bought name brand shoes for my toddler before, and they’re really expensive! That means they’re good, right?’ 

    Unfortunately, not always. Neither the price of the shoe nor the brand name are indicators of quality when it comes to little feet. They might be well constructed, but that doesn’t mean they’re specifically designed for babies and toddlers. 

    Many shoe brands are excellent at designing adult shoes, but unlike Billycart Kids they’re not first walker specialists. 

    When assessing a shoe, take a look at the Billycart Kids shoe features above and undertake your own quality check. Can the soles be bent all the way back on themselves? Do they have a nice, wide fit and a closed toe? Are they lightweight and easy to run and jump in? 

    ‘Why don’t your shoes have arch support? Don’t babies and toddlers need arch support?’ 

    Not in most cases, no. Arch support directly conflicts with the ‘barefoot is best’ principle. Babies and toddlers learn to walk best when they wear soft soles and can feel the ground beneath their feet. 

    Unless arch support is prescribed by a professional for corrective purposes, shoes with flat, soft, flexible rubber soles are best. 

    ‘My kids spend lots of time outside, so they need thick, sturdy shoes. Won’t soft, lightweight shoes wear out too quickly?’ 

    Thick and sturdy also means inflexible and heavy, which can make it much harder for babies and toddlers to learn to balance and walk. 

    Billycart Kids shoes are lightweight (and much easier for little ones to walk in, with less strain on their muscles), but don’t let that fool you! 

    We’ve specifically designed our shoes for outdoor adventures, and with their rubber soles, reinforced heels, quality materials and protective toes they’re long lasting and perfect for endless fun, both inside and out.